Volswagen in the United States Case study Essay

Volswagen in the United States Case study - Essay ExampleThe purpose of this write up is to analyze Volkswagens American operations, examine the effects of globalization on Volkswagen, and to describe the strategies that Volkswagen has developed in order to improve its position in the US.The paper is divide into three sections. The first section provides brief literature review on globalization within the context of the automotive industry wherein VW operates. This will be followed by background breeding on Volkswagens global operations, with a particular emphasis on its operations in America. The second section discusses globalization and the issues affecting Volkswagen with respect to its promotion and distribution strategies. The final section explores the intertheme structure most appropriate for VW based on its current position in the gentleman merchandise.At its most fundamental, globalisation refers to the world as one big market and source of information. It is characte rised by a free flow of goods, people and information around the world, an internationalization of economic processes and the emergence of world markets (Lemoine, W. and Dagnaes, L., 2002). Consequently globalization has given rise to new concepts such as global industries, organizations and strategies used to market and sell global products, brands and services. A global industry has been defined as an industry in which the strategic positions of competitors in major geographic or national markets are fundamentally affected by their overall operations (Porter, 1980, p.275). The automotive industry has been recognized as a global industry in the comprehend that business activities or transactions made by a multinational automotive enterprise would not likely follow the business model from its forces country. Shimokawa (1999) pointed out that these activities would includeOn the one hand, an organization may generally be considered as global when it operates in more than one countr y and captures R&D, production,