Identify And Evaluate Marketing Opportunities

------------------------------------------------- Identify and evaluate marketing opportunities Assessment Task 2 pecuniary Review dell case study 1. diagnose ways that dell conducts query on its customers to continually reform products and services. The most grievous interrogation is market research. They be exploitation Dell.com so they could interact with their customers. The interactive process gives Dell precise data well-nigh how customers feel close products and what they would like products to do. after feedback from community members they atomic number 18 improving their products and services. The new(prenominal) way is online questionnaire where they collect responses astir(predicate) special(prenominal) ideas, refreshed proposals and ideas from their members. Ideastorm allows Dell community members to refer interesting ideas about products and services they would like Dell to offer. Ideas back be overlap and discussed with other community members. Various forums such as schmooze are also good sources of research from where they collect reviews and impressions about their products. 2. What are the features of Dells research? The main features are that the company has a direct family relationship with its customers, whether these are respective(prenominal) consumers or global giants.

3. What is Dells crotchety change point? Dells Unique selling bear down (USP) is the ability for consumers to select and customise their computer. Customers rout out purchase bespoke products and services. A pre-built machine m! ay concord features the customers will not use, or not include features great for a particularised customer need. Customers, whether online, via phone or in a sell outlet, can select the features they require. 4. What are the strategies Dell uses to generate gross? Some of the strategies are: * To focus on higher adjustment products, services and solutions. * Reaching more customers planetary through new distribution partners, such as retail, expanding...If you essential to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay